US search behaviour report

Where men are searching most for hair loss help

Lordhair analysed 3.4M+ Google searches across 1,909 male hair loss keywords to reveal the states where concern is highest, and the age-related searches driving the trend.

3.4M+US searches analysed
1,909male hair loss keywords
50states compared

Find your state

Select a state to compare overall search interest, total searches, and searches per 100k men.

State concern map

Use the metric toggle to see how each state changes by score, search volume, or per-capita intensity.

Age-related searches

National age-related search themes

These figures are based on age-specific search terms, not confirmed user ages. They show which life-stage phrases appear most often in male hair loss searches.

20s
7.00
Teens
5.03
30s
0.19
40s
0.19

Hair Care Habits Myth Check

Interactive guide

What does your hair routine say?

Answer five quick questions about washing, styling, scalp comfort, and routine habits.

Question 1 of 5
How often do you wash your hair?

Full rankings

50 states ranked by combined search volume and population-adjusted intensity.
RankStateTotal searchesPer 100k menScoreTop age theme

Methodology

This study analyses which states are most concerned with male hair loss by examining online search behaviour. Lordhair used Google Keyword Planner to analyse 1,909 keywords and normalised the results using US Census Bureau male population data for ages 10 and above.

How the score works

The Trend Interest Score equally weights raw Google Search Volume and population-adjusted Google Search Volume. Both metrics are transformed into Z-scores, combined, then rescaled from 0 to 100 so states can be compared clearly.

Important limitations

This is a search-interest index, not a diagnosis, prevalence estimate, or medical risk ranking. Age-related search groups are based on age-specific keyword phrasing, not confirmed user demographics.

Data timing

Data in the supplied sheet was collected as of February 12, 2026. The sheet also notes that US searches for “male hair loss” are 41% higher over the past year, using Glimpse data.